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Brinton E. Baker
Kimberly McDonald Baker

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In 2010:
  • Consolidation will have altered the structure of many markets, leaving fewer larger players in command

  • The ability to adapt strategy and business models quickly will be a critical source of competitive advantage

  • Firms will focus increasingly on speed of innovation and customer retention to create long-term value

  • IT will be integral to organizations’ ability to boost competitive advantage, not just cost efficiency

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    Business 2010

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    25 January 2005

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