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Brinton E. Baker
Kimberly McDonald Baker
Portfolio
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Brinton E. Baker
Technology
Strategy
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Marketing ▪ Product Management
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A senior strategy, marketing and products executive with demonstrated success
in driving international revenue and market share growth
Skilled in providing leadership and vision in setting strategic direction and increasing
market adoption. Over twenty years of management experience as a strategist,
marketer, technologist, consultant and team leader, emphasizing end to end solutions
with a total market perspective. An aggressive team player who initiates change
and motivates through leadership, negotiation, collaboration and teamwork.
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| Selected Accomplishments |
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Strategy
Successfully articulated need to migrate server and workstation product lines from
MIPS to Intel, then defined and executed policy smoothly transitioning channel and ISV
partners to new architecture.
Product Management
Rapidly introduced three personal and workgroup database products targeting SMB, growing
divisional revenue at 68% - the fastest divisional growth rate.
Positioning
Repositioned internet and file/print servers, generating revenue growth of 40% and standard
margins over 40%, and placing product line ahead of target for quarterly revenue and profit goals.
Channel Programs
Established channel sell-through via innovative incentives, winning accolades from Sales
and requests for similar programs from other business units. |
Alliances
Saved damaged vendor relationship and negotiated two contracts providing for the exchange
of resources, resulting in an 87% increase for UNIX platform revenues and a 14% overall revenue
increase over previous year, reversing a decline of 50% from the year before.
Operations
Launched profitable branded B2C eCommerce and telesales business. Hosting of order
processing and fulfillment operation completed in two months, and initiation of positive cash
flow with gross margins >30% and business unit profitability within six months.
Development
Directed design and development of product qualification software for all four of the
firm’s operating systems, including the initial release of company’s first 32-bit OS,
recognized for its excellent reliability.
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| Professional Experience |
Brinton has honed his marketing expertise while developing a solid track record in
executive marketing positions at top technology companies.
As Vice President of E-Commerce at SyQuest Technology reporting to the CEO, Brinton launched the
on-line sales channel and profitable B2C “SyQuest Store” e-commerce business, hosting order
processing and fulfillment operations within two months, and initiating positive cash flow
with gross margins >30% and business unit P&L profitability within six months.
At Apple Computer, Brinton led product marketing for one of Apple's four divisions,
serving as Senior Director of Worldwide Product Marketing for Servers, Displays and
PC Compatibility products. Brinton repositioned server products around
traditional Apple markets and delivered revenue and margin growth of over 40%.
At Oracle Corporation, Brinton held marketing positions of increasing responsibility,
ultimately serving as Senior Director of Marketing for Oracle’s Desktop Products Division,
in which capacity he rapidly introduced new Personal, Workgroup and OLE 2.0 Automation
products, growing divisional revenue at 68% - the fastest platform divisional growth rate.
Brinton has also held senior technology marketing positions include NEC Technologies,
CompuServe, Motorola, Data General and Fort Hill Systems.
Brinton commenced his technology career as an award-winning software engineer and
project leader at Data General, where he led the testing of DG's first 32-bit operating
system, AOS/VS, widely acclaimed for its excellent reliability, and was awarded the
Outstanding Development Award.
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| Academic Credentials |
Brinton is a cum laude graduate from Tufts University and earned an MBA from
the Harvard Business School.
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